1,078km (674 miles) NW of Mexico City; 502km (314 miles) NW of Guadalajara; 1,561km (976 miles) SE of Mexicali

Mazatlán is comfortable, casual, value-packed Mexico at its best. More than any other beach resort in the country, it probably best represents the golden beaches, fresh seafood, and inexpensive accommodations that typified Mexico's appeal to travelers in the first place. Although some developments are edging Mazatlán into the golf-playing, manicured resort that typifies most of Mexico today, it is going there grudgingly -- most of Mazatlán remains refreshingly simple.

Mazatlán's lures continue to be its expansive beaches and renowned sportfishing. The evolving golf scene, luxury yacht harbor, and growing selection of accommodations have yet to catch the attention of enough tourists to drive prices to the levels of other Mexican resorts, and that's good news for travelers looking for economy in a beach resort.

A city with a population of nearly 500,000, Mazatlán is the largest port between Los Angeles and the Panama Canal. Elegant reminders of its history, 27km (17 miles) of sandy beaches, and a geographically diverse environment are all added attractions in Mazatlán's efforts to become a premier beach resort.

Limited flight availability is the principal factor holding back Mazatlán's growth. Charter operators have picked up some of the slack and are the predominant means of arrival here.

Once known as a spring break haven and a place to party, Mazatlán is now attracting more families, mature travelers, and other tourists with an eye for value. It enjoys strong repeat business and positive word of mouth, as it continues to offer exceptional vacation values.